Wednesday, 14 January 2015

NEW DELHI: The next time you travel by Delhi Metro, recheck the name of the station. Delhi Metro Rail Corporation is in the process of renaming its stations—for a fee. As part of a revenue generating move, DMRC had in July last year introduced the concept of renaming some stations for a sum. The response, says Delhi Metro, has been good and four stations were bid for by private companies.

"Four companies have shown interest in four stations. These are Noida City Center, Noida Sector 18, MG Road and HUDA City Centre," Delhi Metro spokesperson Anuj Dayal said. Uppal Chadha Hi-tech Developers have bid for the Noida stations, Pioneer Publicity for MG Road and Explo Media for HUDA City Centre.

The nine stations available for semi-renaming—as Delhi Metro calls this project—are Golf Course, Botancial Garden, Vaishali, IFFCO Chowk and Guru Dronacharya Metro stations besides the four already bid for. They are available for semi-renaming for ten years, said Dayal. "Plans are afoot for offering Faridabad stations," he added.

The selected bidder or licensee shall have exclusive semi-naming rights at the station. "The licensee will prefix or suffix the brand name with the station name. The company is also granted advertisement rights at the station," added Dayal. Most stations offered for semi-renaming are on the Blue and Yellow lines.

Incidentally, rapid Metro in Gurgaon already follows this practice. It has stations which have been given out to companies that bid the highest for the right. These include Vodafone Belvedere Towers, Indusind Bank Cybercity and Micromax Moulsari Avenue stations.

The colour scheme within the Metro station can also be determined by the company to reflect its branding. "The licensee shall be permitted to use and display the logo of the brand at the selected station. The company will also be entitled to use its logo or brand name at the directional network signage at these stations," added Dayal.

Source: The Times of India

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